The UVM Outing Club is a student-run group tasked with assisting their peers in experiencing the outdoors in Vermont (and beyond). At the start of each semester they release all their trips, trainings, events, and certifications in a foldable brochure (french fold style).
In 2017 I worked with them to rework their content and brochure layout to modernize the design – inspired by numerous modern outdoor magazine layouts and the University’s own branding guidelines. In the end, this made the brochure easier to print, easier to read (especially for populations who were experiencing the club for the first time), and made the content easier to update each semester – all while reducing their annual their printing costs.
I continued to assist them with iterative updates on a bi-annual basis through 2020.
